Zuckerberg has struggled to make himself appear empathetic and relatable, he and his army of press handlers appear to have discovered that a little bit self-deprecation goes a good distance in making a person price $116 billion look a bit extra regular. It was Sweet Baby Ray’s, the tangy grocery retailer staple that’s been elevated to meme standing ever for the reason that Facebook founder talked about it in a now notorious 2016 video no less than 11 instances whereas “smoking meats” in his yard. In an 80-minute keynote presentation saying his company’s identify change - from Facebook to Meta - and a shift away from conventional social networking, the 37-year-old chief government made positive to insert a longstanding gag that his staff and followers would respect: a bottle of barbecue sauce.Įagle-eyed watchers knew that this wasn’t simply any condiment standing on the bookshelf behind Mr. Amid an enormous company pivot, a monthlong press cycle and growing requires regulation, Mark Zuckerberg needs everybody to know he has a way of humor.